Impact of Mass Culture on Personnel Potential in Ecotourism Sphere

This article is devoted to one of the functions of mass culture as a form of social relations, which consists in ensuring the socialization of a person, helping him to master new social roles and values, to teach him how to regulate behavior in various non standard situations so inherent to modern society. This by modeling different life situations, it gives people an idea of how to act in certain conditions, gives guidelines for the way of life. The article reveals the meaning of the concept “human potential-. In the article much attention is focused on the idea that in the modern sphere of ecotourism, no society can see its own perspective without strengthening of cultural and spiritual potential, ecclesiastical and moral values in the minds of people. Therefore the problem of spirituality, the problem of spiritual and moral education is becoming especially important today. The analysis of the research is provided. Albina Romenovna Sharipova "Impact of Mass Culture on Personnel Potential in Ecotourism Sphere" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, URL: https://www.ijtsrd.com/papers/ijtsrd46281.pdf Paper URL: https://www.ijtsrd.com/humanities-and-the-arts/tourism/46281/impact-of-mass-culture-on-personnel-potential-in-ecotourism-sphere/albina-romenovna-sharipova