Innovative Forms of Experience Services in Business Activities

Recently, due to the global coronavirus pandemic infection caused by SARS-CoV-2 people were not able to meet their needs for obtaining positive impressions, emotions, memories by visiting global tourist places due to geosocial restrictions, which led to the establishment of new vectors of economic activity in the national market and the popularisation of Ukrainian experience services. The purpose of the study is to consider the experience services, not only as a mechanism of social and psychological rehabilitation of a person, but also as an alternative tool for the development of entrepreneurial activity in the field of entertainment. In order to obtain objective results in determining the essence of experience services and indicators that hinder its development in Ukraine, the study used system analysis and scientific generalisation. The paper also discusses the main directions of development of the market of experience services in the field of conservation. The study analyses destructive factors of an economic, organisational, regulatory, and administrative nature that can negatively affect the dynamics of development of the relevant service sector. The dual nature of mechanism for regulating economic and social relations in the experience economy was defined, namely: ordering public relations, the purpose of which is the creation and consumption of the final product of experience services by customers – obtaining emotions, impressions, experience (commodity market) and regulating processes aimed at implementing a set of measures, the tasks of which are the establishment of artificial circumstances, a scenario for a potential client to receive a product (impressions, emotions), for example, transportation, creating conditions for rapid movement from one location to another, etc. (market for the production of services). The service market for programming experience and the service market for delivering experience have been separated, which can become a vector of financial, organisational and investment development of both the protected industry and the separation of a separate area of business activity in the hospitality industry