PSYCHOLOGY OF JOURNALISM: COMBINATION OF THEORY AND PRACTICE

This article covers the study of individual and group media effects and core components of media culture, identifying psychological patterns of human attitude and behavior in multicultural media environment; a research into psychological phenomena and mechanisms of perception of media texts. Psychological manipulations in the media have actually no limits, but the irrational actions can be limited to an ethical, moral or legal framework. The impact of journalism becomes stronger and stronger, when we talk about the search and optimization of knowledge on the psychological abilities of a person. This knowledge is provided by media psychology, which was influenced and developed by the disciplines of political science, sociology, psychology as applied to communicative processes. Additionally,it refers to Journalism Psychology which is the responsibility of the media and the psychological function, the issues of the psychological impact of the link on the public and social responsibilities in the field of journalism, the responsibility of the journalist and the psychological demands arising from the obligation, as well as the journalist illuminates the theoretical perspective on concepts related to culture.It is intended for giving broad information in terms of theory and practice combination in journalism.