Talent retention practices by the view of the Administration university students at Universidade Federal Fluminense (UFF) in Macaé/RJ

The marketing uncertainties have caused in numerous changes in the people management area. Understanding such moment, the present work, searched investigate issues about talent retention, objecting to describe the perception of the administration students in terms of talent retention currently adopted by companies. The formulated hypotheses were: H1) The factors considered as more valuable by students are not related to financial rewards; H2) The practices of talent retention adopted by companies influence the choice of the students that remain in them. H3) The students realizes that the companies don't invest in talent retention, because is not their priority. The nature of the study is descriptive-explorative with quantitative approach. The data were obtained by primary and secondary sources, raised by field research and bibliography research, respectively. The population investigated was constituted by 364 matriculated students in 2019/2, in the Administration course of the Universidade Federal Fluminense (UFF), in the city of Macaé/RJ. The research results show that the most valued tools by the university students are related to the training and development programs. With the study limitations stand out the size of the sample, presented in limited and reduced number to the university students of the above course.