MODERN APPROACHES TO ATTRACTING USERS TO LIBRARIES ON THE EXAMPLE OF THE DANISH LIBRARY SYSTEM

The article describes innovative forms of involvement in reading, which over the past two decades are actively developing and used by the library system of Denmark in the transition of society in this country to a new, post-industrial, informational stage of development. It was found that Denmark is today one of the world leaders in the implementation of network library projects with public open access to most library services. It is concluded that the emergence of the Internet has led to the development and implementation of new innovative forms of content transfer, which is a prerequisite for increasing the effectiveness of the promotion of reading and knowledge transfer.