PRIORITY DIRECTIONS OF OPTIMIZATION OF OPERATIONAL ACTIVITY MANAGEMENT OF PRIVATE MEDICAL INSTITUTIONS

The specifics of medical services have been updated, which determines the features of operational management of private medical institutions. It is argued that the most rational direction of improving the management of operational activities of private medical institutions should be based on the concept of «value disciplines» F. Wirsem and M. Tracy: ensuring operational excellence, innovative leadership, customer-centricity. On the basis of economic substantiation of projects of improvement of management of operational activity of «Clinic of anti-aging «MEDIKOM» the theoretical conclusions are empirically confirmed and their applied significance is proved.