Social and Environmental Responsibility at Pratigi EPA: Shrimp farming and riverside communities in Barra do Serinhaém - Ituberá-BA

Analyze the role of economic agents in Pratigi's Environmental Protection Area (EPA) in order to understand the balance between environmental conservation, income generation, green marketing and entrepreneurship. In particular, aspects of environmental law on environmental damage and Corporate Social Responsibility (CSR) will be observed. The study region comprises the estuarine zone of Ituberá/BA, the socio-environmental aspects of the riverside communities and its relationship with an innovative project for the cultivation of shrimp in cages and canvas tanks in Barra do Serinhaém, conceived by Litoral Sul Maricultura (LSM) in partnership with IFREMER of France. The production model analyzed showed that there is a possibility for private capital to contribute to social entrepreneurship, also generating social and environmental benefits through its Social Responsibility.