QUALITY BENCHMARKING IN BUSINESS PERFORMANCE USING SURVEYING TECHNIQUE – REVIEW

In today's scenario every business organization will try to establish their own objectives/Goals for successful execution in every stage of business performance management system. Benchmarking plays a major role in today's highly competitive work culture in order to compare the actual performance or output against the known standards. Using benchmarking tool, we can assess the performance of business process by measuring the quality of resources, cost of resources, Market share assessment and customer satisfaction level etc are some of the factors which are strongly considered for evaluation. With the help of this tool, we can find out the strength and weakness of the organization. In this paper attempt has been made to conduct survey analysis based on literature review information. The study is focused on the performance of engineering educational institutions in India with strong vision and mission statements. Hence a detailed survey form is designed using Google form applications with all parameters.