Cultural heritage protection in the globalization context

The article actualizes the problem of national identity through the preservation of the basis of the cultural heritage of peoples and ethnic groups in the era of globalization and the emergence of a large number of ‘melting pots' that erase the edges of the uniqueness of individual peoples of the world. The author argues that for any emerging nation, the cultural heritage, even if artificial, determines to a large extent the ‘core culture' and is one of the basic foundations of national identity. Consequently, an important role is played by the adaptation of immigrants, who bring and lobby their culture and traditions in new territories for themselves. It forces some countries seeking to preserve their history and cultural heritage to actively hinder the immigration process, even sacrificing the development of their ethnic group, which does not tend to reduce the birth rate. However, on other way, multiculturalism only contributes to the rooting of specific customs and traditions among immigrant diasporas, which finally turn into separate communities leading to a close existence. The author concludes that in conditions, when one's cultural heritage is withering and the core culture is disintegrating, new cultural values belonging to new minorities begin to arise.