Conceptual model of IoT architecture for poultry farming

The data connection between machines and people is one of the pillars of Industry 4.0 and the Internet of Things, boosting productivity in healthcare, manufacturing, logistics and smart cities. However, in the case of agribusiness, projections indicate a lower diffusion of these technologies, mainly due to the difficulty of their access by rural producers, especially in cases of smaller scale production. For rural producers who have access to this type of technology, there may be a difficulty in the usability of existing IoT applications, that is, users in the rural context may not feel familiar with the available graphical interfaces and end up not using the applications. This work aims to propose a data management architecture based on the IoT paradigm for small producers in the poultry sector, presenting a mapping of needs and priorities among stakeholders. As a result, an IoT architecture model in three layers was proposed, being the physical layer, the software layer and the data analytic layer. It is concluded that with the use of this tool, small producers will be able to make better decisions, identify poor performance and act quickly, economically, simply and ergonomically in meeting the requirements of international competitiveness, when compared to other producers in the same region.