Supply Chain Analysis of Small Industry Smoke Roa Fish processing in Kinabuhutan Village, West Likupang District North Minahasa Regency

Distribution is an integral part of the supply chain of a product. The role of distribution greatly determines the distribution of a product to reach consumers. An efficient process is needed that can ensure that the product reaches consumers widely and at the lowest possible cost. A business should have an efficient distribution channel, so that the business can dominate the market. The purpose of this study was to determine the system of cooperation between roa fishing fishermen and smoked roa fish processors in Kinabuhutan Village and to determine the amount of marketing efficiency at each raw material supply node in Kinabuhutan Village. The population in this study were roa fishers, fish processors, middlemen and retailers. Data were collected using purposive sampling. The data collected in the form of primary data and secondary data. Primary data collection techniques with observation and interviews. The data obtained were analyzed using quantitative descriptive analysis and qualitative descriptive analysis. Based on the results of the study, there are five main components or actors in supply chain analysis, namely fishermen, smoked roa fish processors, middlemen, retailers and final consumers. In addition, there are 3 types of flow in the supply chain, namely product flow, financial flow and information flow. The flow of smoked roa fish products flows from upstream to downstream or from fishermen to final consumers. Meanwhile, financial flows flow from downstream (downstream) to upstream (upstream) or from consumers to fishermen and the flow of information is a flow that flows from two directions, namely from upstream to downstream (downstream) or from fishermen to consumers and from downstream. (downstream) to upstream (upstream) or from consumers to fishermen. From the results of the analysis, it is also known that the marketing of smoked roa fish products is very efficient because all nodes have an efficiency value < 1, but the most efficient is at the fishermen's node because the value is equal to 0.