New Food Product Development by Incorporation of O. bracteatum Extract to Produce Memory Enhancing Milk Toffee

Product development is the life-blood of companies and societies. In the present study a new nutraceutical (memory enhancing) milk toffee was produced by incorporating of Eastern Medicine O. bracteatum. Among the various combination, the O. bracteatum mixed toffee containing 120mg/5g was found to be better for its nutritional quality and sensory evaluation. The addition of 120mg/5gm of O. bracteatum to produce milk toffee imparts memory enhancing impact on the children according to the daily dose of the Eastern medicine. The metallic coated polythene wrapper was used to wrap the final product, 50-micron polythene bags were used to pack and were kept for 6 months at 27 ± 2oCand were refrigerated at 5 ± 2oC. The chemical changes in the final product containing O. bracteatum during storage have shown that the moisture content is decreased from 6.9 to 6.6 % and 6.9 to 6.8%, TSS is increase from 82.7 to 85.7oBrix and 82.7 to 85.1oBrix and titrable acidity from 0.17 to 0.15% and 0.17 to 0.16% at ambient and refrigerated condition respectively. The sensory evaluation shows that the colour was changed from 8.6 to 7.9 and 8.6 to 8.1, texture 8.7 to 7.9 and 8.7 to 8.1, flavour8.5 to 7.9 and 8.5 to 8.0, taste 8.8 to 8.1 and 8.8 to 8.2, and overall acceptability (9-point Hedonic) was 8.65 to 8.0 and 8.65 to 7.9 at ambient temperature and refrigerated conditions respectively. The results after 6 months indicated increase in TSS, while acidity and moisture content were decreased. The decrease in sensory quality during storage period, however the final product was found to be acceptable even after 6-month storage. There are several confectionery products sold in the market and are happily consumed by the children (6 to 13 years of age) and few of them have medicinal properties, but no milk toffee with memory enhancing properties has been reported in the literature earlier. Therefore, the introduction of this first ever memory enhancing toffee in the market will improve the health of children as well as the product cycle of the industry. It also has the market competent price therefore the product is likely to gain the attraction of consumer and improves the market trends.