HUAWEI TECHNOLOGIES CO. ACTIVITY STRATEGY

The article defines that today there are three levels of strategic management of the enterprise: corporate strategy, business strategy and functional strategy. Five goals of strategic management of the enterprise are defined which are the following: are essential and can provide exact analytical base for the purposes and realization of the enterprise; make full use of market opportunities, adaptation to the capabilities and resources of the enterprise; in accordance with the resources of the enterprise and the managerial ability of the entrepreneur to determine the allowable degree of risk; should be integrated into the organizational culture and value system of the entrepreneur. The basis for the implementation of the innovation strategy is the Chinese company “Huawei Technologies Co”, is a leading global provider of solutions in the field of information and communication technologies (ICT). The formation of innovative strategic development of the enterprise is determined by the following key aspects: development of an existing product on the world market and its presentation on the domestic market; entering a similar market in developing countries with a product range tailored to local needs; access to developed markets, offering business solutions aimed at reducing the costs of local operators; product development and improvement, using research centers and research, acquisition, creation of joint ventures; competition with world players in foreign markets. The company's internationalization strategy is determined by the global competitive environment through cooperation with leading companies in the production of equipment for computer networks and telephony, creation of research centers, establishment of subsidiaries, use of direct exports with the establishment of commercial representation and joint ventures. The company is set to occupy a free niche in the market, acting as a kind of “profitable addition” to the strategy of large companies in the industry.