ANALYSIS OF THE RELATIONSHIP AND INTERACTION BETWEEN STRATEGY AND ORGANIZATION LIFE CYCLE IN THE CONTEXT OF PROJECT ACTIVITY

The article summarizes the arguments and counterarguments within the scientific discussion on the relationship and interaction between competitive strategy and the phases of the organization's life cycle. The main purpose of the study is to analyze the influence of choice or change of strategy on changing phases of the organization's life cycle in the context of project activities. The method of analysis and synthesis, the method of systematization and analysis of literature sources were used to solve the tasks. The scientific community faces the urgent task of developing and implementing effective methods, models, and methodologies of adaptive project management. The toolkits for solving this scientific problem are the management of managed changes in the organization, management of organizational development by methods of strategic planning. Based on the analysis of different models of the life cycle of organizations, it is determined that the most perfect is the model of I. Adizes. A similar analysis was performed on the typologies of competitive strategies. It is determined that the most rational for further research in the ratio of advantages and disadvantages is the model A. Yu. Yudanov. Systematization of literature sources and approaches to solving the problem testified to the existence of developments in this scientific field, but the review process revealed a number of contradictions that need further resolution. The identified inconsistencies are mostly due to the fact that not all dependencies and correspondences are found between the types of competitive strategies and phases of the organization's life cycle. The practical value lies in the improvement of models and methods of organization adaptation to the destructive factors of the environment, justification of the choice of strategic goals by stages of the life cycle, the formation of project tools for change management in the organization. Next, it is planned to assess the level of correlation of parameters for each type of strategy according in accordance with each phase of development of the organization. The results of the study can be useful for project and program managers, senior managers.