EMPIRICAL ANALYSIS OF SOCIAL ENTREPRENEURSHIP DEVELOPMENT IN COMMUNITIES BASED ON BEHAVIORAL THEORY

The article is devoted to the study of the role of social entrepreneurship in solving socio-economic problems of territorial communities. The authors analyzed the opportunities for the development of social entrepreneurship in the territorial community on the basis of the author's questionnaire. An empirical study has shown that social entrepreneurship in the community is underdeveloped. Survey participants demonstrate an understanding of the meaning of social entrepreneurship, their views are radically different from the views of experts and experts. Today's entrepreneurs see their mission in supporting socially vulnerable groups, helping to strengthen families and raising children, and preventing negative social phenomena. The analysis of the results of the survey shows the existence of gender problems due to the increased burden of family and household problems in the first place. From the point of view of gender features, the development of women's social entrepreneurship will be more conducive to overcoming social problems in society. Emphasis is placed on the fact that understanding the essence of social entrepreneurship in society will help to introduce new tools for socio-economic solutions that can be more effective than traditional ones. It has been proven that the success of social entrepreneurship at the local level is largely based on the perception of its community members and the understanding that the result of social enterprise is to improve the quality of life of community members by finding new ways to solve social problems. Community members' work on social entrepreneurship can “encourage” them to think about value orientations and opportunities to help the disadvantaged. It is the change in the behavioral patterns of community members that can become one of the components of the mechanism for the development of social entrepreneurship in our country at the local level. The authors propose to expand cooperation with local authorities in order to improve attitudes towards social entrepreneurship as an alternative to solving problems.