USE OF INTERNET TECHNOLOGIES IN MARKETING STATISTICS

The article actualizes the use of modern Internet technologies in marketing statistics in the research of methods of promoting enterprise services. The statistical analysis of modern marketing methods of promotion of services of the enterprise which conducts the active activity both in B2B, and in B2C markets (on an example of JSC CB «PrivatBank») is carried out. Internet technologies were used in the analysis process. In particular, services for researching traffic, time spent on the site, geography and number of views, download speed, key phrases, activity in social networks, e-mail, buzz form for interviewing respondents. As a result of statistical analysis, an increase in the number of visits to the PrivatBank website was revealed. Users go to the site through a direct link to the site, through search engines, through links on other sites, through social networks and through mailings. The visitor's time on the web page is approximately the same. Most of the target audience is in Ukraine. The page load speed is within the norm, which satisfies users. PrivatBank is active in social networks, OschadBank competes in terms of activity. The greatest activity of users is observed on working days and hours. Email distribution is used to inform customers about important events. A questionnaire survey of PrivatBank customers on the most convenient way to obtain information showed that almost 82% of users are comfortable receiving messages in the Privat24 application. In addition, respondents noted the high level of service quality in PrivatBank. As part of the survey, users were asked to make suggestions to improve the bank's performance. Marketing agency All Motion Group provides SMM-support to PrivatBank in social networks.