DEVELOPMENT OF MANAGEMENT MECHANISMS AND IMPLEMENTATION OF SOCIAL RESPONSIBILITY OF AGRICULTURAL ENTERPRISES AND CORPORATIONS

The subject of the research is theoretical principles and practical proposals for improving the mechanisms of management and implementation of social responsibility (JI) at the level of agricultural enterprises, corporations (CSR) and other agribusiness and agribusiness entities in general. The purpose of the work is to substantiate the mechanisms of management and implementation of social responsibility of agricultural enterprises and corporations, taking into account current trends in informatization, innovation and competitive environment in practice. The methodological basis of the article is historical, monographic, system-structural analysis and synthesis, statistical-economic, problem-target. Results of work. The main results of the article are substantiation of theoretical aspects and development of practical proposals for improving the mechanisms of management and implementation of social responsibility (JI) at the level of agricultural enterprises, corporations (CSR) and other agribusiness and agricultural entities in general. It is determined that they mark a combination of interrelated components – institutional, organizational, financial and economic, incentives and motivation, which can be distinguished in separate systems quite conditionally. At the same time, social responsibility should undoubtedly be present as a constant factor in agricultural management as a kind of gratitude to business for economic benefits in the form of solving social and environmental problems. Therefore, the mechanisms of its implementation and management should be aimed at the end result: not only increasing the volume of JI, but also improving the reputation of agricultural enterprises, strengthening the image and on this basis – profitability. Therefore, the use of social responsibility mechanisms should be based on a business process approach. It is also necessary to take into account the increased role in the implementation of social responsibility and its management of information and informatization and digitization of activities. They contribute not only to its programming and effective management, but also to control over financial and other resources. Field of application of results. In educational institutions of higher education, in personnel management of agricultural enterprises, corporations. Conclusions. The structure of the integrated mechanism contains general information on the formation of social responsibility of economic entities. It has the form of interconnected blocks, the basis of which is based on the business process concept of management and business decisions aimed at developing and selecting the best possible alternative solutions to a particular problem. The proposed approach allows to develop an enlarged model that can be detailed, identifying the main stages of implementation of the mechanism of formation of social responsibility in the enterprises of agricultural and agro-industrial production in the future.