Sustainable Ecotourism Development Strategy Based on Tri Hita Karana Local Wisdom with SWOT Hybrid (Case Study: Jatiluwih - Bali)

Bali as one of the world's tourist destinations, makes the tourism sector a leading sector. The tourism sector has a multisectoral impact in driving the economy to improve people's welfare. However, in the midst of the Covid-19 pandemic situation and conditions, it has slowed down various sectors, including the tourism sector. In this study, to answer this problem, a sustainable ecotourism development strategy based on tri Hita Karana's local wisdom was designed using the SWOT Hybrid method. The initial stage of this research is collecting data by conducting observations on the object of research, in-depth interviews with resource persons/experts from the Pentahelix element, namely: government, academics, tourism practitioners, local communities and the media. The number of experts interviewed was 15 people. Data was also collected by distributing questionnaires to 100 respondents from the general public online. The results of determining the value of weights and criteria are used to determine the value of the Hybrid SWOT score. This value is then used for Hybrid SWOT analysis. Based on the results of the Hybrid SWOT analysis, it shows that the number of weaknesses and opportunities has the largest value of 9.495, so that it becomes the chosen strategy, namely minimizing weaknesses to take advantage of opportunities or Turn Around strategy. The strategic position diagram is formulated with the X-axis coordinates of the IFAS (Streangth –Weakness) of 4,000 – 4.495 = -0.495; Y-axis coordinate formulation of EFAS (Opportunity – Threat) is 5,000 – 4,000 = 1, 000.