DEPENDENCE OF COMPETITIVENESS ON THE LEVEL OF BUSINESS CONFIDENCE OF THE ENTERPRISE

The article deals with the issue of ensuring the competitiveness of construction contractors depending on the level of business confidence, which is esteemed as the amount paid on schedule construction contracts. To improve the competitiveness of enterprises the authors propose indicators to identify the existing potential for efficiency enhancement and ensuring competitiveness depending on the level of business confidence of the enterprise. Indicators of competitiveness of construction companies are determined by fuzzy sets, including pricing policy, the efficiency of fixed assets and the level of diversification. The main direct and indirect factors of competitiveness of the contracting enterprise are outlined.