IMPACT OF FACTORS INFLUENCING CONSUMER BEHAVIOR IN WEST BENGAL
Journal: International Journal of Advanced Research (Vol.9, No. 10)Publication Date: 2021-10-13
Authors : Sarmistha Agasti;
Page : 1394-0
Keywords : Consumer Behavior Perception Culture Purchasing Family Personality Social;
Abstract
In the last years, consumer behaviour and their decision-making process has advanced and has become an important topic in the marketing society. this paper presents an extensive review on the influencing factors on consumers behavior and their buying decision-making process in marketing. The marketing starts and finish with the consumer hence, consumer purchasing decision taking shows how well the organizations marketing strategy suits marketing demand. Consumer behavior includes the psychological procedures which consumers experience in understanding their requirements. Discovering patterns to rectify these requirements, taking buying decisions for example, whether to purchase goods and services and if so, which types of brands and where, interpret tips, making plans, and executing these plans for example, with engaging in comparison shopping or real buying of products, Totally, modern and professional marketing staffs try to know consumers and their responses, therefore, analyses the essential traits of their behavior.
Other Latest Articles
- ELECTRON MICROSCOPIC STUDIES OF SOME ANTICANCER PLANTS POLLEN GRAINS
- EVALUATION OF C - REACTIVE PROTEIN AS A PROGNOSTICATOR OF THE COURSE OF COVID 19 DISEASE
- VEGETATION INSULATION SCREEN AS A PASSIVE COOLING SYSTEM IN HOT HUMID CLIMATE: HEAT AND MASS EXCHANGES
- TEACHERS JOB SATISFACTION
- XENOPHONS (430-355 BC) RESOURCES, TIMELESS VALUE
Last modified: 2021-12-03 21:37:37