Consequences of Marketing Regulatory Ecosystem through Centralised E-Auction System of Spice Board on Kerala Cardamom Farming Community
Journal: IMPACT : International Journal of Research in Business Management ( IMPACT : IJRBM ) (Vol.9, No. 11)Publication Date: 2021.11.30
Authors : Elsa Cherian;
Page : 1-8
Keywords : Cardamom; Auction; E- Auction; Marketing; Spice Board; Farmers;
Abstract
To explore and assess the impact by which the centralised e-auction policy of the Spices Board of India has been affecting the cardamom marketing sector, is the key objective of this research along with suggesting some practically feasible methods, that can educate the small scale & medium scale farmers about the E-auction, and make them comfortable with the recently changed policies .
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Last modified: 2021-12-11 20:02:32