PERSPECTIVES ON CHINESE PUBLIC DIPLOMACY. COMMON DIMENSIONS AND DIFFERENCES

Public diplomacy has been one of the 21st century challenges in research in international relations, primarily due to its primary purpose: to positively impact public opinion (especially foreign public opinion). Even though the term itself and its strategies appeared for the first time in the American academic and governmental context, it has had different approaches in other parts of the world. The present introductory study will deal with the standard dimensions and differences of “public diplomacy” from a Chinese and Western perspective. The authors' primary objective is to contribute to the academic development of research in public diplomacy and offer a valuable resource for scholars and public diplomacy professionals searching for a better understanding of “public diplomacy” from different regional perspectives.