Innovative strategies as a determinant of achievement of the goals of enterprise activity

The theoretical and empirical investigations presented in the study are focused on the analysis of cause-and-effect relationships between innovative strategies and achievement of the goals of enterprise's activity. The importance of the problems discussed results mainly from the role performed by the innovative activities of enterprises in achievement and reinforcing the competitive advantage and position in a specific entity. Maintaining of the competitive position achieved by the enterprise necessitates not only adequate adjustment to changes that occur in the market but also having the ability to create these changes. Therefore, innovativeness is becoming necessary for competing under contemporary market conditions. With regard to variety and complexity of the problems of the goal of enterprise's activity, the study emphasizes the importance of the concept of value creation, which represents a strategic tool for managing enterprises. However, the empirical studies have demonstrated a dominant role of revenues on sales as a principal aim of enterprise's activity. The study verified the research hypothesis which assumed that the increase of innovativeness of enterprises leads to the increase in revenues on sales. Empirical investigations were carried out based on the data contained in statistical yearbooks of the Central Statistical Office for the years 2005-2012. A logit model was used in order to examine the relationships between the percentage of enterprises which implemented innovations and revenues on all the activities of enterprises.