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Using personalized triggers in marketing
Journal: Science Journal "NovaInfo" (Vol.129, No. 1)Publication Date: 2021-12-16
Authors : Rovneyko Margarita Aleksandrovna;
Page : 26-29
Keywords : TRIGGER; TRIGGER TYPЕ; SELLING TRIGGER; TRIGGER-MARKETING; MARKETING; PSYCHOLOGICAL STIMULUS; TRIGGER CLASSIFICATION; PERSONALIZED TRIGGER;
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Abstract
The article discusses the psychological and marketing aspects of the use of selling personalized triggers. The author has given a general characteristic of this group of stimuli and visualized examples of the use of types of triggers of the selected classification group.
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Last modified: 2021-12-19 21:54:58