MOBILE SIMPLE PAYMENT SYSTEM DEVELOPMENT FOR ONLINE DONATION INVIGORATION

The simple payment service is becoming generalized as a payment and settlement means, covering consumers' online shopping, banking/financing, payment, remittance, and transfer, due to IT development and the FinTech industry's expansion. Due to changes in the payment means environment, donation or diverse donation activities started to become digitalized by adopting simple payment platforms. This study presents the mobile simple payment system construction strategy formed by the Korean Red Cross (KRC) and its execution method and results. This study aims to specifically present how online donation invigoration needs to be led and how the simple payment system can be used by non-governmental organizations (NGOs) and the relevant institutions that need to encourage contributions and donation activities according to change of the temporal environment. As a result of the case study, the mobile notice authentication and simple payment use rates of the elderly were very low. If an online system had been used for donation like other digital services, this study found that an increase in education for e-literacy in smartphones and services concerning the elderly is essential. Also, it was found that there is a need to consider IT companies' diverse technology types and open collaboration types on the access modes.