DIGITAL FUNCTIONALITY OF COMPLEMENTATION OF BUSINESS PROCESSES OF THE HOTEL INDUSTRY
Journal: Scientia fructuosa (Vol.140, No. 6)Publication Date: 2021-12-10
Authors : STOPCHENKO Yevheniia BOIKO Margaryta KULYK Mariia;
Page : 99-111
Keywords : hotel industry enterprise; hotel business; digitalization; complementation; business processes; CRM-systems;
Abstract
It has been determined that intensive digitalization of service processes is a condition for the effective functioning of the hotel industry under the influence of the COVID-19 pandemic. One of its important directions, namely the use of a process approach to management, has been specified. The article proves that the improvement of business processes on the basis of their complementation and defining its digital functionality will enable to improve the quantitative and qualitative performance, will help to increase competitiveness and to maintain market share.
Other Latest Articles
- OMNICHANNEL IN IMPROVED PROFITABILITY IN RETAIL
- ECONOMIC POTENTIAL OF THE TRADE ENTERPRISE: STRUCTURAL ASPECT
- PROCEDURAL AND ACCOUNTING TRANSFORMATION AS AN IMPERATIVE STAGE OF DIGITAL AUDIT
- STATE AND CIVIL SOCIETY:DIGITAL REALITY
- COMPLIANCE-STRATEGIZING OF ECONOMIC SECURITY OF THE BUSINESS IN DIGITALIZATION CONDITIONS
Last modified: 2021-12-28 18:55:53