TECHNIQUES OF LINGUISTIC COGNITIVE MANIPULATION IN THE INFORMATION AND PSYCHOLOGICAL CONFRONTATION ENVIRONMENT

The article is devoted to the scientific understanding of the linguistic and cultural factors of shaping external ideology of governance in Ukraine during the preparation and conduct of a series of low-intensity conflicts (“color revolutions”) in 2004-2014. Using linguistic methods of semantic, structural, contextual, discourse and communicative analysis, the author studies verbal forms of linguistic cognitive manipulation with the public opinion of the Ukrainian society focusing on the techniques of polyphonic attack, conceptual modeling and reframing. Communicative strategies and methods of indoctrination of the population are viewed in the environment of the information and psychological war launched by the US-led collective West in the digital space of mass media and the worldwide web with the aim of alienating Ukraine from the geopolitical space of Russia and turning it into an antipode state of the Russian Federation. The author focuses on verbal forms and means of indoctrination identified in communicative strategies of disinformation, data blocking, falsifying truth, fake messages, tabooing of signs, distortion of the true semantic meaning and substitution of concepts that are used by subjects of information and psychological influence in the synergetic coupling of media resources of the media of Ukraine and the collective West. The author concludes that some processes are underway in the interdiscursive environment of the “post-Maidan” Ukraine that structure a new dominant information need of the society around the image of Russia as an enemy and aggressor. Russian linguistic and cultural pattern holders demonstrate speech behavior in Ukraine that has been formed under the external ideology of governance and illustrates the destructive changes in the values of Russian self-identity, which is a consequence of linguistic cognitive manipulation of the public opinion under the imposed information model of total Russophobia.