Professional journalistic speech in the media environment

The research deals with one of the most important topics in the field of studying Russian as a foreign language - the diversity of the Russian language media environment. The purpose of the study is to determine its status in Russian-speaking media environment professional journalistic speech, that is its communicative status. The work analyses Russian-language publications of the traditional print press, radio, television, and materials presented in the communicative environment of the Internet: sites of various publishing houses, publics on social networks, blogs, etc. The paper is based on descriptive and comparative analysis. For the first time the content of the concept professional journalistic speech is revealed in the linguistic aspect. The main feature defining the ontology of media speech is the utility - direct involvement in general social life. Media text in its existence is always associated with the time of its publication, has specific coordinates of the social space-time, is created for here and for now. It is this feature of media speech that determines all its lexical and grammatical parameters. The media environment is presented as a space for everyday social communication. It is accompanied by the communicative space of everyday interpersonal communication - conversational speech. The latter thanks to Internet communication technologies actively invades the media speech space. Media speech actively interacts with colloquial speech. The research has shown that professional journalistic speech has always been a systemic element of the media environment, which manifests itself in a wide variety of forms. Numerous private enterprises are adapting professional journalistic speech products to their needs. The media communication environment is open, and in its borders, the printed form of colloquial speech is emerging. The space of non-professional media speech is also emerging - certain types of blogs, news feed “Yandex-Zen”. In the media sphere, the share of oral speech is constantly increasing. Because of the general trend towards personalization of the general information and analytical stream, the volume of author broadcasting increases. In this situation professional oral journalism requires special attention in the aspect of its non-verbal components of communication. Specialization in author broadcasting needs the technology of teaching Russian oral speech with increased attention to non-verbal components that have a pronounced national identity. The research prospects are primarily associated with dynamically developing local Russian-language speech media systems as verbal and polycode, as their composition is constantly being updated.