Hypermedia and Recursive Mediatization of the Corporate News

The article analyzes some trends in the dynamics of deep mediatization processes. The phenomenon of “saturation” of standard formats for presenting news with unexpected references, which transform the communication system, is revealed. For the correct interpretation of the discovered phenomena, the concept of “hypermedia” is used as an aspect of deep mediatization of the relationship between the company and its stakeholders. The model of recursive communication is concretized. The central point is the thesis about the self-applicability of the recursive method of studying the communication field. The influence of digital platforms algorithms on the daily practices of users has been investigated. The conclusions are formulated from an ecological point of view, highlighting the importance of creating an effective environment for corporate relations. The author believes that the transition to trans-disciplinary methods of researching the problems of deep mediatization in the digital era is inevitable. The role of philosophical reflection in determining the key areas of research is especially emphasized.