Production and Marketing of Mandarin in Putalibazar Municipality of Syangja

Mandarin is the most demanded citrus fruit and has been producing as the main source of income in the hilly region since mid-hills are likely to have a favorable climate. This study was conducted to analyze the production and marketing scenario of Putalibazar Municipality, Syangja. The field survey was carried out in 2021 to collect information from the mandarin growers and traders. Semi-structured questionnaires were used to collect the primary data from 75 producers,10 traders, 10 retailers, and 10 wholesalers by applying the simple random sampling method. The result shows that the majority of mandarin growers are commercial farmers. The overall mandarin producer has an average landholding of 1.05. The average area used for mandarin cultivation was 0.32. The average farm-gate price was NRS 48 and the average retail price is NRS 94. The average price spread was found 52% with producer share 51%. The market margin was NPR 46/Kg respectively. The overall average BC ratio was 2.3 indicating farmers are benefitted from their production. A Cobb-Douglas production model was run to find out the effect of different factors on the gross return of mandarin production and SWOT analysis to address strengths, weaknesses, opportunities, and threats.