THE COMPLIANCE OF THE MANDALIKA SEZ COMMUNITY IN IMPLEMENTING THE COVID-19 PREVENTION HEALTH PROTOCOL WITH THE KNOWLEDGE AND THE SOCIAL ENVIRONMENT AS MODERATING VARIABLES

COVID-19 diseases are a large family of viruses that cause respiratory infections, which can range from the common cold to more serious diseases and it harms all countries globally then designated as a global pandemic. Tourism is one of the sectors most affected by the COVID-19 pandemic with restrictions imposed by many countries. The application of health protocols in public places such as tourism is expected to be an effort to prevent and control COVID-19. The purpose of this study was to determine the compliance of people living in the Mandalika SEZ area in implementing the COVID-19 health protocol with knowledge and the social environment as moderating variables. This research is quantitative research with SEM analysis. The population in this study is people who live in the area around SEZ Mandalika, with a sample of 100 respondents. Data collection is done by using a questionnaire given to the respondents. Analysis of the data used in this study is path analysis. The results showed that there was an influence of community compliance in implementing health protocols, where the knowledge variable was able to strengthen the relationship between community compliance with the implementation of the Covid-19 health protocol, and social environmental factors were able to strengthen the relationship of community compliance in implementing the COVID-19 health protocol.