Engagement Strategies for E-commerce Businesses in the Modern Online World

The engagement of customers on websites should be at the heart of e-commerce because driving traffic to a website or platform enhances the opportunity for better branding and growth in revenues. Through a review of literature and practical observations of various websites, this paper explains engagement for e-commerce to increase traffic on websites and its benefits to companies. For this reason, we have summarized several important factors of success in e-commerce and the trends of consumer behavior in visiting websites. The results of this research are the accumulation of fundamental strategies and recommendations to enhance e-commerce business in the modern workplace. Electronic commerce (e-commerce) is a growing business that will most certainly continue to grow in the future. We are amid the continued growth of e-commerce, which indicates that the e-commerce business has become more competitive. It is mandatory to expand engagement for companies to attract customers, to retain them, and to increase sales as much as possible in an ethical and sustainable manner. A website or platform with more traffic means more opportunities to sell products or services accordingly. Due to the current economy being hurt by the Covid-19 coronavirus infection and quarantine restrictions, and the daily use of social media, consumers are changing their behavior to access more information in the online world, particularly through engaging and attractive websites. As such, relevant suggestions and recommendations are offered throughout this paper to create awareness regarding the importance of customer engagement in c-commerce.