A NEW MODEL OF TECHNOLOGY-DRIVEN E-FLIPPED CLASSROOM FOR STRATEGIC MANAGEMENT STUDENTS’ ENGAGEMENT DURING AND POST COVID-19 PANDEMIC

The occurrence of unexplained viral pneumonia has been reported in Wuhan, China in the end of 2019. Since then, Higher education institutions (HEIs) in Malaysia have decided to shift learning practices towards online learning systems to ensure the teaching and learning activities continue as usual. Universiti Utara Malaysia (UUM) established online classes, through live broadcast using Webex and to build a three-foot "cloud" podium for other network teaching styles. Therefore, this paper proposed a new model of a technology-driven e-flipped classroom for students' engagement during and post COVID-19 pandemic. Data was collected from 230 students of Strategic Management class, Universiti Utara Malaysia in the semester 1 2020/2021. Based on the analysis, this study found that Edmodo as an online learning platform and flipped classroom approach enhances students' engagement through online activities carried out on their self-paced learning styles