Quality Function Deployment Approach to Evaluate Supply Chains Strategies in Turkish Automotive Industry

The main objective of this study is to analyze automotive industry, and to identify the important auto parts logistics requirements, and supply chain management (SCM) strategies. For product or service development, quality function deployment (QFD) is a useful approach to maximize customer satisfaction. The determination of the customer and logistics requirements, and supply chain management strategies are important issues during QFD processes for product or service design. For this reason, a QFD methodology is proposed in this study to determine these aspects and to improve the level of customer satisfaction. Qualitative information is converted firstly into quantitative parameters, and then this data is combined with other quantitative data to parameterize to determine appropriate supply chain management strategies.