THE BANK'S DEPOSIT POLICY AND ITS IMPLEMENTATION INSTRUMENTS

The concept of «deposit policy» and «deposit» is considered in the article. The mechanism of formation of deposit policy taking into account the interests of all subjects of deposit relations is considered. The methods of implementation of the deposit policy by means of which the influence on the corresponding instruments for the purpose of formation and realization of the deposit policy is carried out are analyzed. The bank's deposit policy determines the general strategy, regulations and restrictions in the bank's activities to conduct deposit operations with customers. Determining the main components of the deposit policy can serve as a basis for the formation of methodological principles for its development in each bank, as these components reflect all the main aspects of the organization of deposit activities, which must be taken into account in the relevant operations. Deposits of Ukrainian banks, deposits of 10 largest and most popular banks of Ukraine (Privatbank, Ukreximbank, Alfa-Bank, Ukrgasbank, FUIB, Raiffeisen Bank Aval, Ukrsibbank, Universal Bank, Credit Agricole, OTP Bank) are considered. The study proposed the latest, innovative methods of implementing deposit policy, which should be introduced by Ukrainian banks to raise funds and improve their economic and financial policy as a whole. Because in modern business conditions the role and deposit policy of banks in ensuring liquidity and financial stability of the banking system of Ukraine is increasing. Such tools are now-accounts (combining the principles of storage and use of time deposits and demand deposits), supernow-accounts (a type of now-accounts on which accrue income on a floating system), accounts of «tied funds» (provides payment by the client a certain amount using the account), structured deposits (at the end of the term depositors receive 100% of the principal amount of the deposit).