ENERGY-SAVING TECHNOLOGICAL CHANGES AS A FACTOR OF ENTERPRISE INNOVATION

In a dynamic competitive market environment where most companies operate, ensuring a high efficiency level of their activities requires the acquisition and further development of certain competitive advantages. Among these advantages, one of the central places belongs to the ability of enterprises to use innovative developments in their activities. Particularly, this applies to the manufacture and sale by business entities of new improved types of products. Natheless, a significant impact on the enterprises competitiveness level can also have the use of innovative technological processes, especially energy-saving technologies, the use of which allows to produce products with lower energy costs. The degree to which enterprises use various types of innovations in the course of their economic activity is such a property of business entities as their innovativeness. Since there are many innovations types, can be implemented in enterprises, it is important to analyze the impact of each type on the innovation level of economic entities. Among other things, this applies to such innovations as innovative energy-saving technologies. Having regard to the above, the research aim is to assess the impact of energy-saving technological changes on the enterprises innovation. The quantitative measurement possibility of this property in business entities was considered. The connection between the earning power of enterprises and the level of their innovation was specified. Modeling of influence of energy saving technological changes which are carried out at the enterprises, on separate financial and economic results of their activity was carried out. Influence modeling of energy saving technological changes which are carried out at the enterprises, on separate financial and economic results of their activity was carried out. Assessing indicators for the impact of energy-saving technological changes on the innovation level of enterprises was proposed. A practical approbation of the methodical approach to measurement of influence of energy-saving technological changes on the degree of innovation of business entities on the example of agro-industrial enterprises of Ukraine was carried out. The fact that this impact is quite significant for all types of economic activity that were considered has been established.