THE INFLUENCE OF MOTIVATIONAL MANAGEMENT ON THE ORGANIZATION’S EFFICIENCY

The article reveals the concept «motivation» and its impact on the effective organization's activity in modern management. It has been established that in recent years a lot of works have been devoted to the analysis of existing systems of staff motivation and measures to improve them have been proposed. However, in the presence of a large number of scientific studies that reveal the problem of staff motivation, little attention has been paid towards the issue of motivational management analysis. The main focus is on the study of the motivational management impact on the effective organization's operation. Measures to improve the motivation system that will allow organizations to maintain a competitive position in conditions of uncertainty have been proposed. It has been found out that in modern management, staff is one of the most complex types of resources. They require appropriate working conditions, support of continuous development and improvement of their skills and abilities. It has been substantiated that with the help of motivational management it will be possible to ensure honest, high-quality performance of all the duties assigned to the organization's members. It has been established that motivation is closely related to other functions of production management, such as planning, organization, control. The importance of forming a system of interdependence between the goals of the organization, the goals of structural units and the goals of each individual employee has been proved, as well as a fair relationship between the amount of the organization's staff remuneration and their effective work has been established. It has been proved that the key to the effective organization's activity is the realized human potential. It is advisable to develop an effective motivational mechanism for staff management that will meet the market management conditions and thus ensure the successful organisation's activity and development. It has been established that the effectiveness of resource management is achieved through its rational use, which will ensure the successful activity and development of both the organization and the economy as a whole.