CREDIT POLICY OF A COMMERCIAL BANK IN MARKET CONDITIONS

The research article examines the features of the credit policy of a commercial bank. Credit policy contributes to the development of purchasing and investment capacity (is a source of investment) of individuals and legal entities, support of domestic producers. It is important for the banking system to develop a successful credit policy, which in turn covers the strategy and tactics of the bank to transfer the attracted resources to lend to the bank's clients. The conducted studies of credit relations indicate that the development of credit policy predetermines significant changes in the organization and functioning of business entities. A study of credit policy in the First Ukrainian International Bank (CB FUIB JSC) was carried out. Analyzed data on loans issued to customers of CB JSC «FUIB» during 2019–2020. The directions of increasing the efficiency of the formation of credit policy in CB FUIB JSC have been substantiated. To improve the efficiency of the credit policy of a commercial bank, in particular the timeliness of the application of funds / methods of monetary policy, and given the global scale and long-term nature of the crisis economic situation, it is advisable to improve the regulatory framework, including laws that protect the rights of creditors. In particular, to adopt the Law of Ukraine «About banks and banking activities», taking into account the objective laws of the functioning of the loan, the principles and conditions of the organization of lending, where to define both the responsibility of the bank and the borrower. It was revealed that it has a positive effect on increasing credit policy and reducing the interest rate. It is argued that the use of the main methods of managing the process of conducting credit operations of a bank can provide opportunities to significantly increase the efficiency of the functioning of banking institutions and intensify the credit process aimed at increasing investments in the real sector of the economy.