THE ROLE OF MODERN INFORMATION AND COMMUNICATION TECHNOLOGIES IN ENTERPRISE MANAGEMENT

The article identifies different approaches to the essence of the concept of information and communication technologies, explores the use of ICT in enterprise management as an important element of economic development in the context of computerization and informatization. The role of modern information technologies as a determining factor of effective functioning of organizations is determined. The main factors that cause companies to use modern ICT in their activities are also highlighted. The main advantages and disadvantages of ICT implementation in enterprise management are considered. The most common software products used in production activities in Ukraine are studied. The special features of the program «1C: Enterprise» are determined, the positive and negative aspects of the use of this product are substantiated. The peculiarities of the software «ME.Doc» and «BAS.Accounting» are also considered, their functionality and expediency of use by enterprises are determined. The dynamics of position of Ukraine in the international innovation rating is analyzed. The need to use ICT for enterprises is generalized, as it increases their efficiency and competitiveness in the market.