Staffing your Store: The Impact of Retail Store Personnel on Organized Retail Customer Behavior

The purpose of the study was to determine the impact of retail store personnel on the shopping behaviour of the customers in organized retail stores. A survey (store intercept) method was employed to elicit primary information from 450 shoppers in Big Bazaar and Spencer, for the survey conducted in Vijayawada, Visakhapatnam and Hyderabad cities of Andhra Pradesh state of India. A questionnaire based on a five-item Likert scale, as well as convenience sampling, was employed for data