AFFIRMATIVE INTERACTION OF COMMUNITY DEVELOPMENT AND ENVIRONMENTAL ACTIVITIES WITH THE CSR

The significance of this study is due to the increasing strategic firm involvement and attention paid by Indian corporate organizations which are intended to maintain sustainable results to flourish. The social activities by the corporate make the organizations return something to the society, the organisation to create innovative environmental, better hum an resource utilizing, and economic strategy. The corporate companies selected for the study purpose are from various sectors i. e. Power, Oil and refinery, Gas, aluminum and sugar the role of these organizations in the Indian economy and Indian society are very important. This paper will be useful to any Indian company in understanding more about its shortcomings and opportunities. This is the first time that such an exhaustive study has been carried out based on Indian companies. It creates a novel perspective on how top companies in India are considerate of the new view and formally conduct CSR. The broad rationale for a new set of ethics for corporate decision making, which clearly constructs and upholds an organization's social responsibility, which must, therefore, in an utter requirement, the enterprise has to provide returns to society. This, therefore, clearly establishes the stake of a business organization in the good health and wellbeing of a society of which it is a part. Corporate social behavior and environment management provide a practical resource for the addition in a number of organizations taking care about social and environmental management in the context of sustainable growth.