A STUDY ON SOCIAL MEDIA ACCOUNTS OF UNESCO GASTRONOMY CITIES IN TURKEY

Currently, social media is one of the important tools in terms of promotion and marketing. Content and comments that may have positive or negative effects on individuals decisions during the purchase phase are available in social media applications. Therefore, representatives of the city of gastronomy, public institutions and organizations, managers and non-governmental organizations should have a good understanding of the importance of social media and demonstrate proper social media management. This includes issues such as how social media is used or how it should be used. In this context, problems arise such as how social media is used or how it should be used. The main purpose of this study is to determine how cities use social media by examining the social media accounts of gastronomic cities determined by UNESCO. For this purpose, data were collected through document analysis from the accounts of gastronomy cities, taking into account Instagram, Facebook and YouTube applications, which had the most users in 2020. As a result of the frequency analysis of the data obtained found that gastronomy cities did not use the YouTube app up-to-date, Instagram and Facebook accounts were more active. Gaziantep is determined the most active gastronomy city that uses social media.