Revenue Analysis and Marketing of Seaweed (Kappaphycus alvarezii) in Wajo Regency

Seaweed (Khappaphycus alvarezii) is a fishery commodity that is in great demand in the world. South Sulawesi is one of the largest seaweed-producing areas in Indonesia and Wajo Regency occupies the first position with the largest production of 433,817.4 tons/year, however, it is still experiencing several obstacles, starting from the selection of land/location, seeds, pests and diseases, institutions, limitations capital, marketing and processing. This study aims to analyze the level of income and marketing of seaweed (K. alvarezii) cultivation in Wajo Regency. This research uses income and marketing analysis. The results showed that the total profit of seaweed cultivators in one year of production was IDR 176,111.484, - where, on a land area of <1 ha, the cultivators earned an annual profit of IDR 50,704,769, - and for a land area of 1-2 ha, the cultivators earn an annual profit of IDR 125,406,714, -. Based on the results of marketing analysis, marketing costs incurred are IDR 123, -/Kg for collectors. The marketing margin received by the collecting traders is IDR 1,500,-/Kg. Seaweed marketing in Wajo Regency is considered efficient because based on the results of the study obtained a value of 0.55%, which means the value is less than 1, which is caused by the short number of marketing chains.