A STUDY ON OPPORTUNITIES AND CONSTRAINTS FACED BY WOMEN ENTREPRENEURS IN E-COMMERCE

Women Entrepreneur is a single person or group of persons who take risks to meet their personal goals and are capable of contributing to both their family as well as society. Generally, Women Entrepreneurs has inbuilt quality of being creative and have strong desire to achieve maximum return with their invested capital. Today, Internet has changed the life of women professionally. Number of self-employed women have been increasing rapidly due to advancement in technology. Internet paved the way for evolution of E-Commerce platform for Women Entrepreneurs. Entrepreneurship among women has to be considered as important topic in our society as they act as catalyst for economic prosperity of our nation. The inadequacy of Entrepreneurship among Women may be due to family responsibilities, lack of business knowledge, male domination, self- fear and doubt etc. This paper identifies opportunities available for Women Entrepreneurs in E-Commerce and Challenges faced by Women Entrepreneurs in running their online business. For this, stratified random sample of sixty Women Entrepreneurs who are running their online business has been taken for data collection. Collected data are analysed using Chi-Square test. This research paper reveals that Education qualification of Women Entrepreneurs doing online business has no significant relationship with opportunities faced by Women Entrepreneurs in doing online business and Experience of Women Entrepreneurs in doing online business has no significant relationship with challenges faced by Women Entrepreneurs in doing online business