PARADIGM SHIFT IN BUYING BEHAVIOUR OF RURAL AND URBAN FAMILIESJournal: Asian Journal of Technology & Management Reserach (Vol.1, No. 2)
Publication Date: 2011-12-01
Authors : R. K. Srivastava; Rasheedul Haque;
Page : 29-36
Keywords : ;
There is a vast majority of people living in the villages whose behavior as consumers are believed to be very different from the behaviour of urbanites.
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