A STUDY ON INTUITIVENESS FOR ENTREPRENEURIAL ACTIVITY IN INDIAN CONTEXT
Journal: International Journal of Management (IJM) (Vol.11, No. 5)Publication Date: 2020-05-31
Authors : Captain Rajeshri Thapa;
Page : 1954-1959
Keywords : Sensing; Intuition; Feeling; Thinking; Judging; Perceiving; Extraversion; Introversion;
Abstract
This paper examines the psychological preference – intuitiveness, associated with how entrepreneurs ought to perceive the world and make qualified decisions. Additionally, it also analyses the same for Indian entrepreneurs with typical idiosyncrasies. In these turbulent times of constant changes, we subsist in the era of entrepreneurship. Right from designing new business ventures, to importing fresh new ideas in existing businesses, being equipped to reacting faster to market changes will implore us to use our psychological preferences for competitive advantage. Intuitiveness does not allude to any kind of guessing or gut feeling but a higher order of mental activity, a psychological preference available to all of us in varying measures. “Intuition does not say what things mean but sniffs out their possibilities. Meaning is given by thinking.” – Carl Jung.
Other Latest Articles
- LEARNING BASED ON WEB IN TIMES OF PANDEMIC: CRITICAL REFLECTIONS ON THE STUDIES IN COLLEGE STUDENTS
- DATA IN THE CENTRE OF BUSINESS MODELS: THE NEW NORMAL IN MARKETING
- AN ANALYSIS OF CUSTOMER PREFERENCES AMONG AVAILABLE INVESTMENT PRODUCTS IN BANK: A STUDY IN VAISHALI (BIHAR)
- TO STUDY THE PURCHASE INTENTION OF CUSTOMERS TOWARDS E-COMMERCE SITES: A CASE STUDY OF FLIP KART AND AMAZON
- REWRITING THE RULES OF CUSTOMER ENGAGEMENT: INSURANCE INDUSTRY
Last modified: 2022-02-24 18:31:12