RURAL TOURISM ENTREPRENEURSHIP: AN ENTREPRENEURS PERSPECTIVE

The promotion of entrepreneurship is helpful in creating healthy economic-social order, growth of the national gross domestic product, strengthening the domestic market, improves producer development initiatives, and supports the supply chain. Present study is proposed to diagnose tourism entrepreneurship in rural Uttarakhand. Also to analyze the role of social support, entrepreneurial intention, and satisfaction of rural entrepreneurs that determine the adoption of rural tourism. The Result of the study indicated a strong association among social support, entrepreneurial intention, and satisfaction of rural entrepreneurs