COMPARATIVE EVALUATION OF THE DIGITAL MARKETING PROCESS TO IMPROVE REVENUE AND CONVERSION RATES THROUGH REAL-TIME INTERACTIONS WITH SPECIFIC AUDIENCES

The current & future marketing techniques are discussed in this paper. The latest literature survey of digital marketing and different workplace is done and form based information is also collected. As new India is going to digitization phase. So, our paper is totally based on information collected from past related work, internet and existing work. ZA no. of newspaper, reports, website, magazine and articles were investigated. On the basis of investigation digital marketing is categorized. In this paper, comparative analysis of traditional strategies, buyers search for and look for the best arrangement on the Internet for venders all through India. We found that digitized advertising, including SEO, SEM and content marketing, impact showcasing, content mechanization, electronic advertising, showcasing of missions and web-based media, advancement of the online media, direct email advertising, show advertisements, digital books, optical circles and games could be advantageous to organizations. It shows that we are completely associated by means of WhatsApp and Facebook, and expanding web-based media use offers computerized advertisers better approaches for drawing in clients on advanced stages. The customer is required since it gives a more nitty gritty outline of how clients make a brand or shop. Computerized promoting is moderate and has a huge business sway. In view of this examination, it can likewise be contended that it is another basic factor to guarantee effective Internet showcasing to know the online media locales a business utilizes for the objective market. The productivity of web promoting can be founded on different organizations. The investigation could be stretched out further to contrast web showcasing innovations and various organizations.