Customer Proximity, Global Positioning Systems GPS and Return on Investment for Logistics Transactional Companies in Nigeria

The study is an expository study of the construct of customers' proximity, global positioning systems and return on investment for logistic transactional companies in Nigeria. The study tends to look at how customers' proximity benefits business it went on to briefly relate the role that global positioning systems GPS have on customers' proximity and how revenue generation is affected with such linkage with due consideration to customers retention, customers service experience, sales management and revenue generation. The accelerator theory of investment was adopted to help in explaining the issues of return on investment, by linking customer proximity and global positioning systems GPS . From the review of related literature we concluded that the proximity of customers can be realized with ease if Global positioning systems GPS is introduced into the logistic companies' operations and as such, revenue will grow in the right direction. Based on the conclusion of the study we recommend that logistic companies in Nigeria should introduce the use of GPS in relating with their customers. The organization should create a platform that can bring their customers into close contact as this will not only ensure their ability to relate with their customers but will also ensure that customers to customers' relationship are foster. Furthermore, the study recommend that that logistic companies must as a matter of urgency gets the data of their actual customers and create a medium that can ensure effective collaboration among them, by ensuring that the image that the customers sells to the public represent a true identity of the organization at large. As this will bring in potential customers to the organization which will in turn generate more revenue for the organization. Dr. Agbeche, Aaron Oghenevwayere | Elechi, Bobby Chime | Doreen Omojefe Edward "Customer Proximity, Global Positioning Systems (GPS) and Return on Investment for Logistics Transactional Companies in Nigeria" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-6 , October 2021, URL: https://www.ijtsrd.com/papers/ijtsrd47688.pdf Paper URL : https://www.ijtsrd.com/management/strategic-management/47688/customer-proximity-global-positioning-systems-gps-and-return-on-investment-for-logistics-transactional-companies-in-nigeria/dr-agbeche-aaron-oghenevwayere