A Study of Customer Adaptation of E Wallet and its Importance for Cashless Economy Special Reference to Madhubani District

E wallet which is also known as digital wallet is a kind of electronic card which is used for business transaction online with the use of electronic device Mobile and Computer . It evolves at the end of the decade 80's when an English entrepreneur Michael Aldrich invented the concept of online shopping and has given the facilities to make payment online later on many online payment platform raises for make payment only aside from selling or purchase of goods in late 90's and became very famous in developed nation but in India it has started in 2004 when Oxygen Wallet launched but has not been popular and growing very slowly in Indian market later on slowly slowly many wallet was launched and in 2010 Paytm a key player of Indian wallet market was launched which big success in Indian market due to offer and Cashback but it was limited to the Metro's And Big Cities. On 8th November 2016 Evening the Honorable Prime minister of India has announced that the two biggest denomination of Indian currency is now not a legal tender. Due to of that there is a lack of floating currency in the market for a period of time and it make a crisis for buying goods or services and people have started searching of POS for making Payment even for very small amount and in very small shop but due to of High Service charges small shopkeepers are not interested in POS and here the E wallet organisation has taken this as an opportunity and started providing E wallet for Business at no charge or of very small charges. Which attract every business to go for E wallet even to small Vegetable Seller, Pan shop ETC and became very popular even in Tier3 Tier4 cities. This make a greater move and market expansion for E wallet and this also support the government vision of digital economy. Rohit Gupta | Prof. Sudhir Kumar Sahu "A Study of Customer Adaptation of E-Wallet and its Importance for Cashless Economy Special Reference to Madhubani District" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-6 , October 2021, URL: https://www.ijtsrd.com/papers/ijtsrd42381.pdf Paper URL : https://www.ijtsrd.com/management/consumer-behaviour/42381/a-study-of-customer-adaptation-of-ewallet-and-its-importance-for-cashless-economy-special-reference-to-madhubani-district/rohit-gupta